At Agency Fusion we tend to respond very quickly to customers and, as a result, we have clients who will call and ask why we haven’t responded to an email they sent five minutes ago. We’re baffled by that behavior until we realize we’re the ones who trained them to expect such responsiveness….
…It’s nearly impossible to set goals and accomplish them when you’ve invited Inbox to hijack your plans at-will. Inbox is anti-goal. Inbox wants you to think that a worthwhile goal is to respond as quickly as possible to as many emails as you can, as if you worked for a big email-generation factory whose revenue is directly tied to the number of messages sent each day.
(via Your Inbox Controls You)
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