Setting Goals before Taking Action
Understand Problems before Generating Solutions
Designing before Writing Design Documents
Validating Designs before Investing in Code
Steak before Sizzle
Validated Data over Expert Opinion
Quality of Data over Ease of Data Collection
Complete Workflows over Long Feature Lists
Achieving Results over Writing Reports
Collaborative Design over Design by Referendum or Design by Fiat
Ease of Use over Ease of Coding
Well-designed Critical and Common Workflows over Complete Coverage of Every Possible Workflow
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